A Complete Guide for Paper Bag Purchasing

This post is a complete guide for business owners, packaging buyers and marketing directors who need purchase the RIGHT paper bags.

Know your target

When it comes to ordering a paper bag, you need set your target first. This is essential for you to choose the right materials, print design and finish afterwards. Surely you won\'t pick the plain Kraft paper materials while you want to promote your brand if you own a fancy fashion clothing boutique.

To know your target, just ask yourself this simple question. What factions would you like the paper bags perform for you?

The paper bag usually has two primary factions, carrying and marketing. Paper bag help customers carry items easily and conveniently. Also it is a great marketing tool for business owners to increase their brand recognition, which opens new window to opportunities.

So which one is your priority?

If you just want to make your customers carry the products easily, it is the strength and durability that you need focus. It would really be a shame if the wine bottle falls out of the bag and breaks just because the bag is not strong enough. Usually a plain Kraft bag would be ok.

However, things will be quite different if you need a high impact paper bag to promote your brand and leave consumers a deep impression. You need take all factors into consideration, including handicraft details, paper materials, rope handles, print design as well the finishes. A little mistake can have a disastrous effect.

Create the Die-line and Print Design Artwork

Let the printer provide an accurate and applicable template

Before you have a print designer create the print design for you, you would better ask your printer if they can create a die-line for you, then you can let the graphic designer put the print design on the template.

Paper Types for the Paper Bag

Three types of paperboards are mostly used in the paper bag printing, SBS C1S ( Solid Bleached Sulfate, coated on one side), CUK ( coated unbleached Kraft paperboard) and specialty paper.

Paper Grammage and Thickness

Usually the more prestigious the packaging bag, the thicker the paper. Also the grammage and thickness of the paper material have a huge impact on the bag\'s endurance.

Select Appropriate Paper Bag Handles

The handle plays an important role in the bag\'s performance, aesthetically and functionally. With a good handle, the paper bag can be used for months to a year sometimes thanks to its amazing endurance. There are usually two types of handles are used, the grosgrain ribbon handles and the rope handles.

For rope handles, 3 types of materials are mostly used, the nylon, cotton and the paper. Among these materials, the nylon has the best durability and endurance; the cotton rope handle is the most popular handles used for the paper bag, which has the most wonderful touch in hand; and the paper rope handle can make the paper bag like a piece of great artwork with the help of the top packaging designers.

With respect to the price , the nylon usually costs more than the paper. The cotton handle is the cheapest at around one cents. Generally, the cotton rope are mostly used which has the best hand feel.

Apply the Proper Finish

The printing finish adds a luxurious quality feel, turning the ordinary paper bag into an extraordinarily artwork.

The laminating makes the paper bag water-proof and more durable. With the glossy laminating, the paper bag will look very shiny, clear and eye-catching. The matte laminating gives the paper bag a very smooth and soft texture, looking more elegant and luxurious.

In the mean time, the spot UV, hot foil stamping, embossing and debossing can also be used to produce an upscale paper bag.

Every finish can have a splendid effect on the paper bag if they are used in the right context. Therefore, each finish is just different but no less at all.

SE Printed Box is a professional paper packaging products manufacturer, which can provide you the best packaging solution with the upscale and luxury feel. Email at enquiry@book-printing-factory.com to learn more.